Where Is AI Actually Worth Building?
The simple test growing mid-market businesses use to find, and prove, the AI opportunities worth building, before they build anything.
Date and time coming soonLive on ZoomReplay available
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No sales pitch. One useful hour. Recording sent to every registrant.
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Free · 60 minutes · Live on Zoom
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You're convinced AI matters. The hard part is knowing where it's worth the money.
Most growing businesses we speak to are somewhere on the same path:
- The team is using ChatGPT, Copilot or Claude, mostly on their own.
- There's a chatbot, a note-taker, a few automations, maybe a pilot someone built on the side.
- Leadership knows something bigger is possible, but nobody can say where serious investment would actually pay off.
Meanwhile the business keeps getting more complex: more people, more handoffs, more systems that don't talk to each other, and more knowledge held in a few key heads.
Most AI projects don't fail because of the technology. They fail because they start in the wrong place.
In this session you'll learn:
- Why "where can we use AI?" is the wrong question, and the question that points you to real money instead.
- A simple test that reveals your biggest AI opportunities. It takes two minutes, and most leadership teams have never asked it.
- The 10X ROI Rule: how to tell which AI ideas are worth building, and which to drop, before you spend a dollar.
- Why automating your current workflow is usually the wrong goal, and what to do instead.
- The sequence behind AI projects that actually pay back. Get the order wrong and even good technology fails.
- Real examples: how a four-company industrial group found value sitting between its sales conversations and its ERP, and how a financial services firm set out to halve its time-to-hire.
- Your own shortlist: four quick questions during the session help you pinpoint the opportunity with the biggest payoff in your business, and what's standing in the way.
This session is for you if…
- You lead (or help lead) a business with roughly 20–300 people.
- You want to grow without headcount and complexity growing at the same rate.
- Your business runs on a mix of systems, spreadsheets and people who "just know how it works".
- You've experimented with AI but haven't seen meaningful, measurable results yet.
- You'd rather invest in a few things that clearly pay back than chase every new tool.
It's probably not for you if… you're looking for a tool demo, a beginner's guide to ChatGPT, or a way to cut your team in half.
The 10X Value Method™
We'll walk through the method Kotai uses with clients, in three phases:
At its centre, one rule: if an AI idea isn't worth at least 10x what it costs to build, it isn't ready to be built.
Your presenters

Saurabh Bhatia
Co-founder, Kotai (Australia)
Saurabh has spent more than 20 years building and leading technology in startups and scale-ups, including leading delivery of a digital bank for Afterpay in partnership with Westpac. Today he works with growing businesses to find where AI is actually worth building, then makes sure it gets built properly.

Rupak Ganguly
Co-founder, Kotai (United States)
Rupak brings decades of engineering leadership across enterprise technology (including HP and telecommunications) and high-growth startups. He leads Kotai in the US, helping businesses take AI from experiments to production.
Questions
Is this a sales pitch?
No. You'll get a practical framework you can use straight away. At the end we'll briefly explain how we help, for anyone who wants to go further.
Is it technical?
No. It's built for business owners and leadership teams. Technical people are welcome, but there's no jargon required.
What if I can't make it live?
Register anyway. We send the recording to everyone who registers.
Can I bring my leadership team?
Yes, please do. The session works best when the people who run the business hear it together. Each person should register so they get the link.
Who is Kotai?
Kotai is a commercially-led AI engineering firm and official Anthropic partner, with a team across Australia, the United States and India. We help growing businesses find where AI is actually worth building, prove the economics, and engineer it into the systems they already use.
Find out where AI is actually worth building in your business.
Date and time coming soonLive on Zoom60 minutes
Your time: